The term “growth hacker” was first introduced in a blog post by Sean Ellis in 2010. He summarized a growth hacker as “a person whose true north is growth”, and is disciplined in prioritizing and testing marketing ideas, and religiously analyzing such results to see which tactics worked the best and should be scaled out further. If you are not a growth hacker today, you are not being a good marketer period, in today’s tech space. Perhaps the term growth hacker should be renamed Marketer 2.0 to better emphasize its importance for all organizations, startups or otherwise.
For some, growth hacking is the intersection between marketing and technology. What can you do and track as it relates to your web page design, email templates, purchase process, social sharing links, website analytics, content creation, search engine optimization, advertising creatives/landing pages, etc. that you can iterate with A/B testing, to continually improve until you find that “Aha Moment” that will lead to rapid, viral and affordable customer growth. Here is a more comprehensive list of growth hacking tactics from Jon Yongfook, for more inspiration here.
Andrew Chen, a writer, entrepreneur and tech startup advisor, recently referred to growth hacking as the "new VP marketing." Pointing out that growth hacking has quickly become integrated into the culture of Silicon Valley, Chen emphasized that marketers must now possess a distinctive blend of both coding and marketing skills. No longer is marketing a single role. Instead, Chen claims that the lines between product development, engineering and marketing are blurring, requiring everyone to work together. The key is integration and that requires a multitude of technical details.Marketers are still focused on the best way to get customers interested in their products. What has shifted is how they are going about it. Rather than being people-centric, marketing has now made a transition to a technology-centric approach.
While the new tool focuses on apps, growth hacking can be used on virtually anything, ranging from software to blogs to retail products. Hotmail is easily one of the best examples of early growth hacking in action. HootSuite reports that by simply including the text "PS I love you" along with a link to their homepage on all emails sent using the Hotmail system, this brand was able to generate 12 million users in just one year.
Growth marketing is not redefining the goal of marketing per se, but it certainly is changing the way that marketers go about the task of driving awareness, demand, and sales. Startup-Marketing.com points out that the primary difference between growth marketing and traditional marketing is that growth marketers do not take the time to strategize a marketing plan. Instead, they test to find something that works. That is something that brands of all sizes, startup or not, can leverage for success.
In a study asking which qualities are worth the investment, a Quora e-reader asked the following question: Which are the toughest and most applied features that can be learned?
1. "Time Management" The effective organization of time is highly appreciated by employers. Despite the lack of a universal formula, it is important to create a system that works for and stick to it.
"Learning to plan and to create a list of tasks was the most difficult thing to do. "- Alina Grzegorzewska For entrepreneurs the ability to organize time is vital. They have to manage the a long list of responsibilities during their everyday routine - satisfying clients and attend meetings, technical work, health and social life, personal development. 2. Empathy
"You may have the most disciplined, brilliant, even rich person in the world, but if you do not care about others then obviously you're a sociopath," said Kamia Taylor.
According to the business owner Jane Wurdwand, empathy is a fundamental human skill increasingly ignored in modern business.
"Empatiya- ability to feel what others feel - is what makes good sales and services amazing. Defining emaptiyata as team spirit - "espirit d'corps" - motivates people to work harder. Empathy encourages employees to transcend their abilities to grow because they feel important and part of something big", she says. 3. Sleeping habits There are countless recommended "hacks" for sleeping on the web. No matter what kind of practice a person will choose, adherence to specific ritual creates conditions for a better night's rest. Numerous studies show that consistency in sleeping habits helps us to easily fall asleep and wake up, and conducive to better sleep overall.
4. Positive internal dialogue "Apparently no matter what others think about you," says Shobhit Singhal, "it is important what you think of yourself. It takes time to reach these levels of confidence and the ability to believe in yourself when no one else does. " On the other hand, the negative internal dialogue can we "smash confidence," according to Betsy Mayers, founder of the Center for Women and Business University "Bentley" 5. Stability - discipline to continue despite failure According Khaleel Syed persistence is vital to achieve any kind of success. Many people cease to work hard when they reach the top, but to stay there is the need to work even harder, he said. As Michael Jordan says in a famous "Nike" advertisement : "I have failed in many situations, that is why I have succeeded." 6. The ability to submit a request for help "At a job interview I was told 'you can not get the job if you do not know how to ask for help when you need one.'" Writes Louise Christy. "Naturally, I said. Later I realized that the previous person in this position has failed, because it was so stubborn that refused to recognize the need for assistance in some situations. " She says that to admit the need for help and the ability to ask for such is extremely difficult because no one wants to be accepted as weak or incompetent. A recent survey of Harvard Business School the ability to ask for help presents as "more rather than less" in the eyes of the people. The study authors asking for help or advice, we note the intelligence or expertise of a person. 7. Pause There are many situations in which to keep for ourselves what we think is the best choice. "When we are angry, upset, nervous or excited," said Anwesha Jana, "say everything that comes to mind." The trend is that people eventually regret what was said at such moments. To keep his mouth shut in such situations is one of the most valuable skills we can learn, and of course, one of the most difficult. 8. Listening Hand in hand with their silence goes ability to listen, says Richard Careaga. "Most of us are so overwhelmed with things that make their work place- messages, phone calls, meetings. The brain has the capacity of information that can be processed before shutting down. One trick for active listening is to repeat back what we have heard, "says the author of" What Keeps Leaders Up At Night ". Her article in Business Insider e more comprehensive reporting. 9. Our work "It takes forever to absorb this skill," wrote Aarushi Ruddra. This is to confuse the work of others is not to help. Thus wasting time and resources, she said. When overreact issues is likely irritate people by appointment. 10. Master thinking This is a doctrine that continues throughout our lives. Many successful authors and personalities consultants as Anthony Robbins and Jack Canfield examine and promote proven techniques for achieving goals. At the heart of each one of them is the ability to control the mind. "Awaken The Giant Within" and "The Success Principles" are wonderful reading for every supporter of personal development. To do what we want to achieve what we want to achieve, we need to consciously direct your thinking to that, says Mark Givert. "What we have is the result of our previous experience and our thinking," he says. "However, the past does not guarantee the future."
What is project management? More specifically, what is a project? It's a temporary endeavor undertaken to create a unique product, service or result. A project is temporary in that it has a defined beginning and end in time, and therefore defined scope and resources. And a project is unique in that it is not a routine operation, but a specific set of operations designed to accomplish a singular goal. So a project team often includes people who don’t usually work together – sometimes from different organizations and across multiple geographies.
The development of software for an improved business process, the construction of a building or bridge, the relief effort after a natural disaster, the expansion of sales into a new geographic market — all are projects. All must be expertly managed to deliver the on-time, on-budget results, learning and integration that organizations need.Project management, then, is the application of knowledge, skills, tools, and techniques to project activities to meet the project requirements.
The process of directing and controlling a project from start to finish may be further divided into 5 basic phases:
1.Conception and initiation
An idea for a project will be carefully examined to determine whether or not it benefits the organization. During this phase, a decision making team will identify if the project can realistically be completed.
2. Definition and planning
A project plan, project charter and/or project scope may be put in writing, outlining the work to be performed. During this phase, a team should prioritize the project, calculate a budget and schedule, and determine what resources are needed.
3. Launch or execution
Resources' tasks are distributed and teams are informed of responsibilities. This is a good time to bring up important project related information.
4. Performance and control
Project managers will compare project status and progress to the actual plan, as resources perform the scheduled work. During this phase, project managers may need to adjust schedules or do what is necessary to keep the project on track.
After project tasks are completed and the client has approved the outcome, an evaluation is necessary to highlight project success and/or learn from project history.
Projects and project management processes vary from industry to industry; however, these are more traditional elements of a project. The overarching goal is typically to offer a product, change a process or to solve a problem in order to benefit the organization.